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Almost Orchid Armageddon


Saved from the compost heap! Hants orchid grower saves business from wilting by selling - instead of binning - 50,000 plants during lockdown. The UK's largest wholesale orchid grower, Double H Nurseries in Hampshire, has staved off financial ruin by switching to selling plants direct to the public - and shifting around 50,000 plants in just over a month.

The plants, normally sold on the high street in major supermarkets, would have ended up being destroyed as trade demand plummeted almost overnight thanks to the Covid-19 pandemic. Owners at the nursery were faced with 7-hectare giant glasshouses filled with the nationís favourite houseplant and a Chelsea Flower Show stalwart, but with no-one able to buy them.

In a bid to save the plants from going to waste, secure the future of the nursery and safeguard jobs, the British grower hastily set up its first ever temporary online shop (Love Orchids). Just 5 weeks later, itís sold tens of thousands of orchids to customers across the UK and is now looking at a permanent move to selling online as well as to trade. Double H employs around 190 people and this move has meant itís been able to keep the vast majority off furlough Ė and the pandemicís financial impact on the nursery has been dramatically mitigated.

To find out more, visit: Double H Nurseries

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This story was published on: 22/05/2020

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